Privacy Policy

This privacy policy (“Privacy Policy”) describes the types of personal information that MagnetX (dba MagUp) (“MagUp,” “we,” “our,” and/or “us”) collects, uses, and discloses from individuals (“you” or “your”) who use our website (including https://magup.ai/) and services that link to this Privacy Policy (collectively, our “Services”). As used in this Privacy Policy, “personal information” means any information relating to an identified or identifiable individual. By using our Services, you agree to the collection, use, disclosure, procedures, and other processing described in this Privacy Policy. Beyond the Privacy Policy, your use of our Services is also subject to our Terms of Service.

This Privacy Policy does not apply to the extent we process personal information in the role of a processor or service provider on behalf of our customers, including where we offer to our customers our software-as-a-service platform or GEO-related services. In that context, our customers are the data controllers, and our processing of that personal information is governed by our applicable customer contracts.

Table of Contents

1. Personal Information We Collect
2. How We Use the Personal Information We Collect
3. Legal Bases for Processing European Personal Information
4. How We Disclose the Personal Information We Collect
5. Your Choices
6. Third Parties
7. Retention
8. Security
9. Children’s Privacy
10. International Visitors
11. Changes to this Privacy Policy
12. Contact Information

Personal Information We Collect

We may collect a variety of personal information from or about you or your devices from various sources, as described below. Where applicable, we indicate whether and why you must provide us with your personal information, as well as the consequences of failing to do so. If you do not provide your personal information when requested, you may not be able to use our Services if that personal information is necessary to provide you with our Services or if we are legally required to collect it.

A. Personal Information You Provide to Us

Contact Information. We may collect your personal information when you inquire about our Services or when you sign up for, attend, or take part in our demos, events, webinars, or programs .

Communications. If you contact us directly, we may receive information about you, such as your name, email address, the contents of a message or attachments that you may send to us, and other information you choose to provide. When you sign up for news and updates, we will collect your email address. When you communicate with us online, third-party vendors may receive and store these communications on our behalf.

B. Personal Information We Collect When You Use Our Services

Location Information. When you use our Services, we may infer your general location information, for example, by using your internet protocol (IP) address.

Device Information. We receive information about the device and software you use to access our Services, including IP address, device type, device identifiers, web browser type and version, and operating system version.

Usage Information. We automatically receive information about your interactions with our Services, like the pages or other content you view, referrer information (the website you visited before coming to our Services), the dates and times of your visits, and your log data.

Information from Cookies and Similar Technologies. We and our third-party partners may collect information using cookies, pixel tags, and similar technologies on the Services.

C. Personal Information We Collect From Third Parties

How We Use the Personal Information We Collect

We use the personal information we collect:

• To provide, maintain, improve, and enhance our Services (including GEO, AI visibility, and related offerings);
• To personalize your experience on our Services such as by providing tailored content and recommendations;
• To understand and analyze how you use our Services and develop new products, services, features, and functionality;
• To communicate with you, provide you with updates and other information relating to our Services, provide information that you request, respond to comments and questions, and otherwise provide customer support;
• To generate anonymized or aggregate data containing only de-identified, non-personal information that we may use for any lawful purposes;
• To find and prevent fraud and abuse, and respond to trust and safety issues that may arise;
• For compliance purposes, including enforcing our Terms of Service or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency; and
• For other purposes for which we provide specific notice at the time the information is collected.

Legal Bases for Processing European Personal Information

If you are located in the European Economic Area (“EEA”) or the United Kingdom (“UK”), we only process your personal information when we have a valid “legal basis,” including as set forth below.

• Consent. We may process your personal information where you have consented to certain processing of your personal information. For example, we may process your personal information to send you marketing communications or to use cookies where you have consented to such use.
• Contractual Necessity. We may process your personal information where required to provide you with the Services. For example, we may need to process your personal information to respond to your inquiries or requests.
• Compliance with a Legal Obligation. We may process your personal information where we have a legal obligation to do so. For example, we may process your personal information to comply with tax, labor, and accounting obligations.
• Legitimate Interests. We may process your personal information where we or a third party have a legitimate interest in processing your personal information. Specifically, we have a legitimate interest in using your personal information for product development and internal analytics purposes, and otherwise to improve the safety, security, and performance of the Services. We only rely on our or a third party’s legitimate interests to process your personal information when these interests are not overridden by your rights and interests.

How We Disclose the Personal Information We Collect

Partners and Affiliates. We may disclose any information we receive to our current or future affiliates for any of the purposes described in this Privacy Policy.

Vendors and Service Providers. We may disclose any information we receive to vendors and service providers retained in connection with the provision of our Services

AI Service Providers. We may disclose information we receive to vendors that provide artificial intelligence services that provide backend support for our Services

As Required By Law and Similar Disclosures. We may access, preserve, and disclose your information if we believe doing so is required or appropriate to: (a) comply with law enforcement requests and legal process, such as a court order or subpoena; (b) respond to your requests; (c) protect your, our, or others’ rights, property, or safety; (d) protect against legal liability; or (e) to investigate fraud or other unlawful activity.

Merger, Sale, or Other Asset Transfers. We may transfer your information to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets.

Consent. We may also disclose your information with your permission.

Your Choices

Marketing Communications. You can unsubscribe from our promotional emails via the link provided in the emails. Even if you opt out of receiving promotional messages from us, you will continue to receive administrative messages from us.

Do Not Track. There is no accepted standard on how to respond to “Do Not Track” signals, and we do not respond to such signals.

Your European Privacy Rights. If you are located in the EEA or the UK, you have additional rights described below.

• You may request access to the personal information we maintain about you, update and correct inaccuracies in your personal information, restrict or object to the processing of your personal information, have your personal information anonymized or deleted, as appropriate, or exercise your right to data portability to easily transfer your personal information to another company. In addition, you have the right to lodge a complaint with a supervisory authority, including in your country of residence, place of work, or where an incident took place.
• You may withdraw any consent you previously provided to us regarding the processing of your personal information at any time and free of charge. We will apply your preferences going forward and this will not affect the lawfulness of the processing before you withdrew your consent.

You may exercise these rights by contacting us using the contact details at the end of this Privacy Policy. Before fulfilling your request, we may ask you to provide reasonable information to verify your identity. Please note that there are exceptions and limitations to each of these rights, and that while any changes you make will be reflected in active user databases instantly or within a reasonable period of time, we may retain personal information for backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so.

If you choose not to provide us with personal information we collect, some features of the Services may not work as intended.

Third Parties

Our Services may contain links to other websites, products, or services that we do not own or operate. We are not responsible for the privacy practices of these third parties. Please be aware that this Privacy Policy does not apply to your activities on these third-party services or any information you disclose to these third parties. We encourage you to read their privacy policies before providing any information to them.

Retention

When you request that we do so, we take measures to delete your personal information or keep it in a form that does not permit identifying you when this personal information is no longer necessary for the purposes for which we process it, unless we are required by law to keep this information for a longer period. When we process personal information for our own purposes, we determine the retention period taking into account various criteria, such as the type of services provided to you, the nature and length of our relationship with you, possible re-enrollment with the Services, the impact on the Services we provide to you if we delete some personal information from or about you, and mandatory retention periods provided by law and the statute of limitations.

Security

We make reasonable efforts to protect your information by using security measures designed to safeguard the information we maintain. However, because no electronic transmission or storage of information can be entirely secure, we can make no guarantees as to the security or privacy of your information.

Children’s Privacy

We do not knowingly collect, maintain, or use personal information from children , and no part of our Services is directed to children. If you learn that a child has provided us with personal information in violation of this Privacy Policy, then you may alert us at contact@magup.ai.

International Visitors

If you choose to use our Services from the EEA, the UK, or other regions of the world with laws governing data collection and use that may differ from the laws of the country where we host data, then please note that you are transferring your personal information outside of those regions for storage and processing. By providing any information, including personal information, on or to the Services, you consent to such transfer, storage, and processing where permitted by law. For more information about the tools that we use to transfer personal information, or to obtain a copy of the contractual safeguards we use for such transfers (if applicable), you can contact us as described below.

Changes to this Privacy Policy

We will post any adjustments to the Privacy Policy on this page, and the revised version will be effective when it is posted.

Contact Information

MagUp is responsible and the data controller for processing your personal information under this Privacy Policy (except where we act as a processor for customers, as described above). If you have any questions, comments, or concerns about our processing activities, please email us at contact@magup.ai or write to us at:

MagUp / MagnetX

Structure adapted from common SaaS privacy-policy patterns (e.g. Profound Privacy Policy). This draft is not legal advice — have counsel review before marking production-final.